JCSURGE

With the economy slowing down, and a shortage of labor hurting supply chains and consumer demands, finding quality job applicants has become vital to saving our country’s economy. One of the biggest challenges employers of all industries face is hiring young applicants. Read the full article here: 6 Ways to Improve Your Website to Inspire Quality Job Applicants So what can you, the business owner, do to hire in a labor shortage where good help appears to be non-existent? Here are 6 ways you can utilize your website to encourage quality job applicants from. Build Your Online Application Form Keep it short and minimalist. Your main priority in the online application is to collect information about the applicant and gauge whether they are looking for work or looking to become an active team member. Make it Professional . Avoid using Google Forms, or any third-party form builder. You want this to be on your website and completely designed to fit your company’s brand. For this reason, it’s...

As a small business owner you constantly need to find new ways to stand out against your competitors, in a way that is both affordable and reliable. The answer? Content marketing, but more importantly, authentic content marketing. Why? Because consumers can sniff out shady marketing faster than dogs can sniff treats. Younger consumers, specifically millennials and Gen Z, care more about a company’s values, and brand than they do the actual product according to PR Daily. Keeping authentic content such as unique blog posts, and creative videos, and setting new trends will be an important step in your business’s journey. But why is this the case and what can you do for your business to stand out?Read the full article here: Why Authentic Marketing is Critical for Your Business The Problem: Lack of Originality Too often online marketing firms will suggest and even deploy copied and pasted information from across the web with slight rewordings. Have you ever noticed this when you search fo...

A common question we get asked is, “how should my business use a blog?” or “how might a business benefit from adding a blog?” In this article, we’re going to cover why you should be blogging on your company’s site, content ideas, and how to leverage your blog for maximum search engine visibility. Read the full article here:  https://jcsurge.com/how-might-a-business-use-a-blog/ To give you a quick answer, effective blogging will drive more traffic to your company’s website, encourage your audience to reach out to you, and help you build an authoritative brand across your industry. Some ways you as a business owner can use a blog are by optimizing it for more search engine traffic such as people in your area looking for your services, building  authority  and brand loyalty, capturing more visitors from social media platforms, building a good lead list, harvesting long-term ROI, and improving your marketing and sales skills. Optimize it for search engine traffic. Build brand...

What Does the Lockdown Mean for Local Business Owners? Over the past few months, we’ve seen thousands of businesses come to a complete halt as the COVID-19 pandemic progresses. This is a MAJOR problem in our country. The economy is slowing down, and business owners are PANICKING!! By taking advantage of online marketing and more specifically, YOUR online marketing, you can set yourself up for success and ensure your business and BRAND make it through the pandemic! How Can You Stay Alive While Everyone Else is Dying (figuratively) What to do with your brand First things first, your brand is the identity of your company. Some people are willing to sell their identity if it means they get more upfront profit. Not bashing anyone, since there are some instances where this type of business decision might make sense, but for the most part, we want to keep our brands unique and consistent. If you’re a local business owner, reflect on what your company actually represents. What values do you ho...

Often times business owners will ask “how many pages should I have on my website” or more specifically, “how many pages do I need to have in order to get tons of traffic?” and the answer is one that everyone hates… it depends. However, this article will explain the ideal number of pages, what content you should be posting, and what numbers to expect. Different Types of Pages Let’s explore the different types of pages and what each one does, and how many you should have on your website. Core Pages.  A core page is a page that your business or brand can’t live without. These are often the home page (duh), about, gallery, product(s) / service(s), contact, privacy policy, terms of service, and or value statement. Usually, a site with just these pages won’t rank well in a competitive environment, but they serve the prospect more than the actual search engine. Service / Product Pages.  Service or product pages are pages surrounding the specific solution your company offers to a spec...