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With the economy slowing down, and a shortage of labor hurting supply chains and consumer demands, finding quality job applicants has become vital to saving our country’s economy. One of the biggest challenges employers of all industries face is hiring young applicants. Read the full article here: 6 Ways to Improve Your Website to Inspire Quality Job Applicants So what can you, the business owner, do to hire in a labor shortage where good help appears to be non-existent? Here are 6 ways you can utilize your website to encourage quality job applicants from. Build Your Online Application Form Keep it short and minimalist. Your main priority in the online application is to collect information about the applicant and gauge whether they are looking for work or looking to become an active team member. Make it Professional . Avoid using Google Forms, or any third-party form builder. You want this to be on your website and completely designed to fit your company’s brand. For this reason, it’s

As a small business owner you constantly need to find new ways to stand out against your competitors, in a way that is both affordable and reliable. The answer? Content marketing, but more importantly, authentic content marketing. Why? Because consumers can sniff out shady marketing faster than dogs can sniff treats. Younger consumers, specifically millennials and Gen Z, care more about a company’s values, and brand than they do the actual product according to PR Daily. Keeping authentic content such as unique blog posts, and creative videos, and setting new trends will be an important step in your business’s journey. But why is this the case and what can you do for your business to stand out?Read the full article here: Why Authentic Marketing is Critical for Your Business The Problem: Lack of Originality Too often online marketing firms will suggest and even deploy copied and pasted information from across the web with slight rewordings. Have you ever noticed this when you search fo