6 Powerful Ways Business Owners Can Help Their SEO Team
So you’re looking to hire an SEO team, or already have, and you’re wondering, “What can I do to ensure the SEO people I hire maximize my ROI?” Well, it’s not an uncommon question we hear come up at JCSURGE. We’re fortunate to have a client base that is engaged with the work we provide, and it makes us feel like we’re actually doing something and helping a business. At the end of the day, you’re hiring real people who want to feel valued, and one of the easiest ways to give those people that feeling is by being engaged to at least some degree. This means sending content, asking questions, and checking in on those people once in a while.
Read the full article here: 6 Powerful Ways Business Owners Can Help Their SEO Team
Frequently send photos and unique content
Send announcements and updates on your business
At JCSURGE, we typically manage both the SEO campaign and website design/maintenance, but this also translates to taking an interest in your business as well.
Check your rankings but don’t obsess
Learn some of the terminologies
Whether you’re a lawyer, plumber, accountant, mechanic, or dentist, it’s nice to hear when your customer has some understanding of the lingo you typically use in your industry. The same applies to SEO. Getting yourself familiar with the basics of search engine terminology will make communication and understanding much easier.
- Keywords/keyphrases
- Organic keywords
- Organic traffic
- Bounce rate
- Session rate
- Meta tags
Get customers to leave reviews
Think outside the box, and ask your team for perspective
SEO is a subcategory of online marketing, and if you look at the bigger picture, it’s a part of marketing in general. We’ve heard people associate SEO with computer programming and crazy backend code that only a few computer nutjobs understand. But the reality is that search engine optimization, just like any marketing strategy, is a lot more fluid and cooperative with other aspects of marketing. It involves more problem solving than anything else.
When it comes to hiring an SEO agency, company, or consultant, remember that they are not magicians. They are craftsmen, but like any craftsmen, they are only as good as the materials and tools they are supplied with.
If you’re looking to hire a professional SEO agency, consider reaching out to our team at JCSURGE. We work with local and national business executives across the United States to increase their search visibility.
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