JCSURGE

What Does the Lockdown Mean for Local Business Owners? Over the past few months, we’ve seen thousands of businesses come to a complete halt as the COVID-19 pandemic progresses. This is a MAJOR problem in our country. The economy is slowing down, and business owners are PANICKING!! By taking advantage of online marketing and more specifically, YOUR online marketing, you can set yourself up for success and ensure your business and BRAND make it through the pandemic! How Can You Stay Alive While Everyone Else is Dying (figuratively) What to do with your brand First things first, your brand is the identity of your company. Some people are willing to sell their identity if it means they get more upfront profit. Not bashing anyone, since there are some instances where this type of business decision might make sense, but for the most part, we want to keep our brands unique and consistent. If you’re a local business owner, reflect on what your company actually represents. What values do you ho...

Often times business owners will ask “how many pages should I have on my website” or more specifically, “how many pages do I need to have in order to get tons of traffic?” and the answer is one that everyone hates… it depends. However, this article will explain the ideal number of pages, what content you should be posting, and what numbers to expect. Different Types of Pages Let’s explore the different types of pages and what each one does, and how many you should have on your website. Core Pages.  A core page is a page that your business or brand can’t live without. These are often the home page (duh), about, gallery, product(s) / service(s), contact, privacy policy, terms of service, and or value statement. Usually, a site with just these pages won’t rank well in a competitive environment, but they serve the prospect more than the actual search engine. Service / Product Pages.  Service or product pages are pages surrounding the specific solution your company offers to a spec...

Before you can get started in Search Engine Optimization, whether you’re doing it yourself or you’re planning on outsourcing the work, you need to familiarize yourself with the terminology used in the industry. Knowing what each phrase means will ensure you feel in control of your marketing strategy. That being said, let’s begin with SEO terminology basics! Read Our Related Articles How Many Pages Should Your Website Have? What Makes a Good HVAC Website? What is Domain Authority? How to Calculate The Cost of SEO? What Are Backlinks? On-Page Terminology Alt-text  is simply an alternative text for an image. It’s purpose is to increase accessibility for those who cannot see, or are visually impaired. However, it’s also a way for search engines to decipher what your image is about. Your alt-text should describe, in detail, what your image is. You can also throw some keywords so that you can increase your rankings. Heading tags  are important HTML tags that indicate how important a...