Posts

What is Domain Authority in SEO?

Image
Domain authority is simply the likeliness of a domain to rank for a specific phrase by indicating the site’s overall power or influence. The higher your domain rating/authority, the more like you are to rank high for more competitive keywords. It’s on a scale of 0-100, where 0 is the lowest level of power, and 100 is the most. Read the full article here: What is Domain Authority in SEO? Domain Rating (DR) vs. Domain Authority So technically, domain rating was developed by ahrefs to compete with MOZ’s domain authority scale. The two are often used interchangeably because, well…they mean pretty much the same thing. I know more technical SEO experts will be furious at this comparison, but for the average business owner looking to broaden their knowledge, they are pretty much the same thing; they indicate how strong a domain is. Is Domain Authority important for SEO? Yes, but also no… Sorry :/ It’s important for SEO analysts and marketing agencies since it allows us to measure how strong...

What are Backlinks and Why Do They Matter for Your Online Marketing?

Image
  A backlink is essentially a way for Google to see how many sites support your website. The more quality backlinks you have, the more your website gains Google’s trust. Read the full article here: What are backlinks? What are “Good Quality” Backlinks? A good quality backlink is a link that comes from a site with a high domain score or rating (use MOZ, Ahrefs, etc. for find this out) in your niche. If you’re wondering what domain rating is, check out our article on “what is domain authority?” Dofollow vs. Nofollow Backlinks As if SEO and online marketing couldn’t get even more complicated, it just did. But that’s why you’re reading our article and not some other bozo’s 10,000-word article. A dofollow link basically tells Google to “follow” the link back to its original source. A nofollow link tells Google “don’t follow” the link back. Pretty simple right? Now, what does this mean? Google, and other search engines, to be fair, want to see the type of link you have and in what conte...

The First 7 Steps to an Explosive SEO Campaign

Image
So you’re looking to redesign your website for your business, or you’re looking to finally start an SEO campaign for your newly completed website, but where do you start? What steps should you, the SEO company or consultant you hire, be taking to ensure your website has a healthy increase in search engine visibility? Read the full article here: The First 7 Steps to an Explosive SEO Campaign Let’s go through the first 7 steps that any SEO campaign should have. This article will help you if you’re hiring a company like JCSURGE and simply want peace of mind knowing what you’re getting into before spending thousands of dollars. This process is exactly what we follow to ensure our clients receive the best results. Find Profitable Keywords and Phrases Competitor Research and Analysis Gather Necessary Information Technical SEO and Error Fixing Edit / Revamp Pages On-Page Optimization Buy Content and Links Looking for a FREE Website Revamp? If you think it’s time to get your site upgraded, co...