What is Domain Authority in SEO?
Domain authority is simply the likeliness of a domain to rank for a specific phrase by indicating the site’s overall power or influence. The higher your domain rating/authority, the more like you are to rank high for more competitive keywords. It’s on a scale of 0-100, where 0 is the lowest level of power, and 100 is the most. Read the full article here: What is Domain Authority in SEO? Domain Rating (DR) vs. Domain Authority So technically, domain rating was developed by ahrefs to compete with MOZ’s domain authority scale. The two are often used interchangeably because, well…they mean pretty much the same thing. I know more technical SEO experts will be furious at this comparison, but for the average business owner looking to broaden their knowledge, they are pretty much the same thing; they indicate how strong a domain is. Is Domain Authority important for SEO? Yes, but also no… Sorry :/ It’s important for SEO analysts and marketing agencies since it allows us to measure how strong